Portfolio
Social Content, Strategies and Results
Check out my creative works here
OAU Design Community (ODC)
Although it originated from Obafemi Awolowo University, the OAU Design Community (ODC) is a community founded by Oba Afolayan for designers in all Nigerian universities to network, share ideas, and collaborate on design projects. This case study showcases how audience research, collaboration, the right strategy, and content implemented by me helped the community increase its engagements and impressions by almost 500%.
Beyond MedPlus
Beyond Medplus is a large retail store in Lagos, Nigeria, created by Medplus. It offers a wide range of skincare, supplements, and self-care products to promote holistic health for women. This case study highlights my collaboration with a marketing team and how I assisted Beyond Medplus in integrating retail, education, and community support to help women achieve their best appearance and overall well-being.
ConstructAfrica (Fictional Case Study)
As a portfolio project, I developed a social media strategy concept for ConstructAfrica, a leading source of news, data, and insights on Africa’s construction and infrastructure sectors. The concept focused on building authority, increasing awareness of industry reports and projects, supporting thought leadership like webinars, and generating leads, targeting investors, developers, construction firms, policymakers, and industry decision-makers.
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